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Youth Development Infrastructure Partnership
CONTEXT STATEMENT
THE OPPORTUNITY
Building the training infrastructure
elite youth clubs will need for the next decade.
San Diego youth soccer is outgrowing its field inventory. Costs are rising. Availability is shrinking. Clubs that control access to training environments will outperform those that rely on rentals.
ASC exists to solve that gap through purpose-built, small-sided infrastructure designed for development, repetition, and sustainability.
Building the training infrastructure
elite youth clubs will need for the next decade.
San Diego youth soccer is outgrowing its field inventory. Costs are rising. Availability is shrinking. Clubs that control access to training environments will outperform those that rely on rentals.
ASC exists to solve that gap through purpose-built, small-sided infrastructure designed for development, repetition, and sustainability.
Building the training infrastructure
elite youth clubs will need for the next decade.
San Diego youth soccer is outgrowing its field inventory. Costs are rising. Availability is shrinking. Clubs that control access to training environments will outperform those that rely on rentals.
ASC exists to solve that gap through purpose-built, small-sided infrastructure designed for development, repetition, and sustainability.
WHAT THIS PARTNERSHIP IS
ASC builds and operates the field.
Nomads gains access, upside, and control.
ASC designs, funds, builds, and operates the field
Nomads receives priority access for programming
Nomads earns a 20% revenue share
No capital outlay required from Nomads
No operational burden on Nomads staff
ASC builds and operates the field.
Nomads gains access, upside, and control.
ASC designs, funds, builds, and operates the field
Nomads receives priority access for programming
Nomads earns a 20% revenue share
No capital outlay required from Nomads
No operational burden on Nomads staff
THE PARTNERSHIP
WHY SMALL-SIDED
More touches. Faster
decisions. Better players
Small-sided formats compress the game into the moments that matter most for development:
receiving under pressure, 1v1s, combination play, and finishing. These environments accelerate learning without replacing 11v11 competition.
Key points:
2–3× more touches per player
Increased 1v1 repetitions
Faster technical and cognitive development
Small-sided formats compress the game into the moments that matter most for development:
receiving under pressure, 1v1s, combination play, and finishing. These environments accelerate learning without replacing 11v11 competition.
Key points:
2–3× more touches per player
Increased 1v1 repetitions
Faster technical and cognitive development
Small-sided formats compress the game into the moments that matter most for development:
receiving under pressure, 1v1s, combination play, and finishing. These environments accelerate learning without replacing 11v11 competition.
Key points:
2–3× more touches per player
Increased 1v1 repetitions
Faster technical and cognitive development
WHY HICKMAN
Existing Nomads presence and community trust
Central access for families
Compatible with City expectations and use patterns
The ASC system is modular, reversible, and designed to integrate cleanly into existing park environments without permanent impact.
A natural extension
of the Nomads footprint
REVENUE SNAPSHOT
One field. Conservative assumptions.
Meaningful annual upside.
Assumptions
1 field
Weekdays + weekends
Conservative hourly utilization
Outputs
≈ $460,000 gross annual revenue
≈ $92,000 annual share to Nomads (20%)
One field. Conservative assumptions.
Meaningful annual upside.
Assumptions
1 field
Weekdays + weekends
Conservative hourly utilization
Outputs
≈ $460,000 gross annual revenue
≈ $92,000 annual share to Nomads (20%)
ECONOMICS
WHAT NOMADS GAINS
Infrastructure control compounds over time
Guaranteed, high-quality training environment
Player retention advantage
Recruiting differentiation
Reduced exposure to field scarcity risk
Infrastructure control compounds over time
Guaranteed, high-quality training environment
Player retention advantage
Recruiting differentiation
Reduced exposure to field scarcity risk
STRATEGIC ADVANTAGE
STRATEGIC
ADVANTAGE
ASC RESPONSIBILITIES
EXECUTION
Nomads focuses on players. ASC handles everything else.
Design and construction
Permits and compliance
Turf, boards, lighting
Operations, safety, insurance
Nomads focuses on players. ASC handles everything else.
Design and construction
Permits and compliance
Turf, boards, lighting
Operations, safety, insurance
CITY-FRIENDLY DESIGN
Modular. Non-permanent. Reversible.
No concrete foundations
No underground utilities
Fully removable system
Site can be returned to original condition
Modular. Non-permanent. Reversible.
No concrete foundations
No underground utilities
Fully removable system
Site can be returned to original condition
CITY COMPATIBILITY
5× More Touches
5× More Touches
5× More Touches
5× More Touches
5× More Touches
5× More Touches
Non-Stop Play
Non-Stop Play
Non-Stop Play
Non-Stop Play
Non-Stop Play
Non-Stop Play
Non-Stop Play
Non-Stop Play
Non-Stop Play
67 × 28 Yard Fields
67 × 28 Yard Fields
67 × 28 Yard Fields
67 × 28 Yard Fields
67 × 28 Yard Fields
67 × 28 Yard Fields
All Ages. All Levels.
All Ages. All Levels.
All Ages. All Levels.
All Ages. All Levels.
All Ages. All Levels.
All Ages. All Levels.
All Ages. All Levels.
All Ages. All Levels.
All Ages. All Levels.